UI & Development · 2023–2025
Seasonal campaigns, built to scale
A repeatable campaign experience that helps families understand the offer and start a free trial.
CLIENT3P Learning · Mathletics
MY ROLEProduct Designer · End to end
YEAR2023–2025
01
The challenge
Mathletics had no dedicated seasonal campaign pages before 2023. Black Friday and Cyber Week needed a focused journey from promotional entry point to trial sign-up.
02
The approach
I defined the page structure, designed responsive interfaces and implemented the pages in WordPress. Annual iterations sharpened the offer hierarchy, simplified content and made calls to action more prominent.
03
The outcome
The pages were deployed across Australia, New Zealand, the UK, Canada and South Africa. A standardised structure supported consistent experiences and faster campaign rollout.
Inside the project
ARTEFACTS & WALKTHROUGHSVideo unavailable. View the case study ↗
Video unavailable. View the case study ↗