UI & Development · 2024 / 2026

One system. Multiple state campaigns.

Adaptable landing pages, informed by real behaviour across district and state campaigns.

CLIENT3P Learning · Reading Eggs

MY ROLEUI Designer & Front-end Contributor

YEAR2024 / 2026

One system. Multiple state campaigns. project preview

The challenge

The US expansion needed campaign pages that could adapt to local requirements while remaining coherent and easy to use.

The approach

I designed district and state pages, working with the delivery lead on the 2024 implementation and independently on 2026 iterations. Hotjar heatmaps and a stakeholder workshop informed recommendations on content priority, calls to action and navigation.

The outcome

The page structure became a template for campaigns in Canada and the UK. Behavioural analysis highlighted different CTA preferences by device and the importance of placing essential information early in the page.